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De Zerbi backs Sávio signing to aid Spurs’ rebrand after poor start

Tottenham's £75m signing Savinho will now be called Sávio as the club seeks fresh momentum after an underwhelming performance against Brentford.
Sports · August 26, 2026 · 1 hour ago · 2 min read · AI Summary · Football | The Guardian
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Single-source report; no independent verification of claims.

Tottenham Hotspur’s head coach Roberto De Zerbi has linked the club’s £75m signing of Brazilian winger Sávio (formerly Savinho) to a broader effort to revitalize the team’s identity after a disappointing start to the season. The 22-year-old, acquired from Manchester City, will wear the No 17 shirt and adopt the name Sávio — a shift from his previous moniker that has sparked discussion about its symbolic meaning.

KEY FACTS

  • Tottenham signed Sávio (formerly Savinho) from Manchester City for £75m.
  • De Zerbi referenced the signing amid criticism of Spurs’ performance against Brentford.
  • Sávio will wear No 17, previously held by Cristian Romero, who moved to Atlético Madrid.
  • His name change from Savinho (“little Sávio” in Portuguese) has prompted speculation about maturity.

Why the name change matters

Sávio has used his current name at previous clubs before his time at Manchester City, but the formalization of the switch—along with the shirt rebranding—has led to questions about whether it signals a new chapter. Some observers interpret the decision as an attempt to assert a more established identity, given that “Savinho” carries a diminutive connotation in Portuguese.

What’s next for Tottenham?

De Zerbi’s remarks suggest the club sees Sávio’s arrival as a turning point, though much will depend on whether the team can translate off-field changes into improved results. The departure of Romero and the new signing’s immediate integration will be key factors in whether Spurs can shed their early-season struggles.

WHAT WE KNOW — AND WHAT WE DON’T

Verified by the source:

  • Tottenham completed the £75m signing of Sávio (formerly Savinho) from Manchester City.
  • Cristian Romero, former captain, has moved to Atlético Madrid.

Still unconfirmed:

  • Whether Sávio’s name change is purely personal or part of a broader rebranding strategy.
  • The long-term implications of Romero’s departure on team dynamics.

WHY IT MATTERS

High-profile signings and symbolic changes like Sávio’s name adjustment are often seen as attempts to reset a club’s trajectory after poor performances. Whether this works may depend on De Zerbi’s ability to integrate new talent while maintaining stability.

WHAT TO WATCH

Spurs’ upcoming matches will indicate whether the fresh energy from Sávio’s signing translates into improved performances, particularly after their unacceptable showing against Brentford.

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