The White House is reportedly drafting an executive order aimed at improving public compliance with sunscreen guidelines, according to sources familiar with the discussions. The move comes as multiple studies show most Americans fail to apply adequate amounts of sunscreen or reapply it as recommended by dermatologists.
Health officials have long warned about the risks of insufficient sun protection, with skin cancer rates rising steadily over the past decade. A 2025 CDC report found only 32% of adults regularly use sunscreen as directed, while 58% report burning at least once annually due to sun exposure.
‘This isn’t about mandating behavior, but ensuring people have access to products they’ll actually use consistently,’ said one administration official speaking on background. The potential order could include funding for public education campaigns and incentives for manufacturers to develop more user-friendly formulations.
Analysts suggest the initiative may face political headwinds, with some conservative lawmakers historically opposing what they view as government overreach into personal health decisions. However, public health advocates argue the economic burden of preventable skin cancers – estimated at $8.9 billion annually in treatment costs – justifies federal action.
If implemented, the order would mark the first major federal intervention on sun protection since the FDA updated sunscreen labeling requirements in 2021. Observers note the timing coincides with growing bipartisan concern over rising healthcare costs.