Sony is set to remove key features for users relying on antennas or set-top boxes with certain Bravia smart TV models, starting in May. The change will impact select 2023 and 2024 models, according to sources familiar with the matter.
The decision comes as Sony shifts focus toward streaming-centric functionalities, aligning with broader industry trends. Analysts suggest the move could alienate users in regions with limited broadband access.
“This reflects a strategic pivot,” said one industry analyst, speaking on condition of anonymity. “Sony is prioritizing cloud-based services over traditional broadcast integrations.”
Officials at Sony have not yet commented publicly, but internal documents reviewed by Ars Technica confirm the planned feature removals. The changes are expected to affect channel guides and DVR-related functionalities for antenna users.
Consumer advocates warn the decision may disproportionately impact rural viewers. “Not everyone has reliable internet for streaming,” noted a representative from a digital rights group.