Amazon has introduced a limited-time streaming bundle that combines Apple TV+ and Peacock Premium Plus for Prime Video subscribers at a discounted rate. The bundle, priced at $19.99 per month, offers access to both services through Prime Video, saving subscribers nearly $10 compared to subscribing separately.
The move comes as streaming platforms increasingly explore bundling options to retain subscribers amid rising competition. Analysts suggest this strategy could help Amazon bolster its Prime Video offerings while providing value to customers. “This is a smart play to keep users within the Prime ecosystem,” said a streaming industry analyst who requested anonymity due to client relationships.
Apple TV+ and Peacock Premium Plus typically cost $9.99 and $19.99 per month, respectively, making the combined $29.98 monthly fee a significant saving. The bundle is available for a limited time, though Amazon has not specified an end date.
Experts note that such partnerships may become more common as platforms seek to differentiate themselves. “We’re entering an era where collaboration could be as important as competition in streaming,” said a media consultant cited in industry reports.